Who is this product for?
Communication and PR departments, senior managers at major corporations dealing in consumer goods, strategy departments.
What can you do with it?
Analytics Dashboard is a tool that enables you to monitor consumer confidence, sentiments and influences. It s so powerful that it will practically enable you to predict the future. The program draws its information from the LexisNexis database and web content, providing you with diagrams illustrating trends and sentiments.
The possibilities are almost unlimited. You can:
- assess brand and product perception
- evaluate the effect of a press release
- find out where negative news or scandals originate
- analyse whether a PR campaign has improved the perception of your brand or product
- follow what is being written about you or your company
- keep track of offices on other continents
- analyse which newspapers are trendsetters and which ones publish more favourable stories about your company
Analysts at LexisNexis will design a program, based on the parameters you specify, to analyse sources in 15 different languages.
Extra options
The Analytics Monitor add-on is an easy way to share the information with colleagues.
Price structure
Analytics Dashboard is customized and produced for each company individually. You pay a one-off set-up fee then take out a contract.
Would you like to find out more?
Analytics Dashboard is such an innovative and all-encompassing product that you really need to see a demonstration by one of our account managers to appreciate its full potential.